What you should know about Quai 54 2019

 With the fifteenth Quai 54 event happening on the 22nd and the 23rd of June this year, Jordan Brand, who endorse the streetball event, have revealed the sneakers created especially for it.  Images @j23app Firstly,…

Nike Converse Pigalle 2019 Collection

With a new court in Beijing, Pigalle’s founder extends his view of basketball as a conduit for community. A fresh collection, including Nike apparel and Converse footwear, serves as uniform for those that join.

Product of New York

PRODUCT OF NEW YORKProduct of New York is a project I was assigned, as the creative director, to elevate the heritage sportswear brand PONY, aiming to appeal to the fashion minded consumer.This sub brand of PONY was built off of the foundation of the rich history PONY had developed in the 1970s. I chose to…

Nike and PeacePlayers

PeacePlayers uses basketball to bridge communities and share life lessons, and has been a Nike partner since 2017.

Overtime Sneaker Shop

Overtime Sneaker Shop-Where the game starts over. Overtime Sneaker Shop in Chicago's West Loop neighborhood is an established name within the sneaker community. Partnered with elegant parent store “Succezz” on the magnificent mile, Overtime serves as a collegiate younger brother. Providing no nonsense service with a bodega like charm. 

PUMA Duplex Sneaker Collab

“Global Sports Brand PUMA has collaborated with local designer Daniel Ting Chong to create two new sneaker iterations; a vintage Duplex OG and a modernized version of it, the Duplex Evo. The Cape Town based illustrator and designer has created two distinctly African sneakers, by drawing on traditional Zulu and Xhosa mythologies.”OG DUPLEXThe OG Duplex…

Beyond The Streets – Adidas

Adidas / Beyond The StreetsCharacter designs for the acclaimed New York exhibition.Beyond the streets brought their hugely successful art show to New York for the first time, it celebrates society’s most pervasive mark makers and rule breakers on an enormous scale. I was approached to design a selection of classic New York characters based on iconic New York staples…

Adidas Ozweego Future Studio

https://www.ccv.adobe.com/v1/player/ccv/4dK4nabNQKV/embedVideo by no.oddsIn August 2019 Adidas not only brought out the new OZWEEGO, but for this very occasion they also teamed up with eleven artists to create something for the future. I was honored to be one of these artists.So, together with Girls Are Awesome they created a space – The Future Studio – for us. The purpose was…

Nike LeBron James Building

Slated to open in 2020, the LeBron James Building is the sixth new building at Nike World Headquarters in Beaverton, Oregon.


ADIDAS x UNDEFEATED – GSG9  ______________________________________________________”This new adidas x Undefeated Collection sees a continued refinement of the qualities that have been present throughout the two brands’ long and storied relationship. Here, high-performance functionality from the adidas stable merges with the gritty intensity of Undefeated’s signature under-the-radar, militaristic stylings. The result is a range of apparel and…

Adidas + SPFC: Costurando gerações

felmss@gmail.comFollow me on InstagramAgência: Ogilvy BrasilProdutora: Dirty Work Factory        Diretores: Gustavo Leal e Faga MeloProdutor Executivo: Ito AnderyCoordenadora de Produção: Jess SalesStoryboard – Felms e Bernardo FrançaAnimatic – Jeff Lima, Paula Puiupo, Caique MorettoDiretor de arte: FelmsIlustradores: Felms, Lucas Wakamatsu, Gustavo Leal, Thiago Biazzoto, Bernardo França, Fernando MolinaAnimadores: Jeff Lima, Paula Puiupo, Gustavo…

Adidas Boost – Abstract Loops

Adidas Running commissioned us to create an abstract representation of their revolutionary Boost technology. We translated the characteristics of their sole technology into looping black and white motion graphics.A nice in-depth article on the technology in Boost soles can be found on Hypebeast.

Nike Events September 2019

Plus, compete in a 3×3 men’s or women’s basketball tourney, and find more ways to get involved with Nike this September.