Adidas Lightstrike Harden 4

Adidas Lightstrike Harden 4

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ADIDAS LIGHTSTRIKE HARDEN 4
Animation spot for the release of Adidas Harden 4, James Harden's signature basketball shoe. Already Been Chewed was tasked with creating all the CG shots of the shoe hovering in the designer's laboratory. As one of the lead artists, my role involved animation of the shoes and rigging, blocking out shots, styleframes, light-table animations and ripples, concept midsole animations, and shoe peel-reveals.
Studio: Already Been Chewed
Creative Director: Barton Damer
Head of Production: Aaron Smock
Design: Barton Damer, Bryan Talkish
Animation: Bryan Talkish, Mark Fancher, Lance Eckert
Sound track: DJ Sean P
Sound design: JM Cifonie


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