Connect with us

Hi, what are you looking for?

Adidas

adidas Run For The Oceans ’19

adidas Run For The Oceans is a global movement that harnesses the power of running to raise awareness of the threat of marine plastic pollution and inspire positive action. For every 1 km run, adidas donates $1 to the Parley Ocean School to educate the next generation of ocean activists. The massive campaign ends in three running events hosted…

adidas Run For The Oceans ’19

behance image

adidas Run For The Oceans is a global movement that harnesses the power of running to raise awareness of the threat of marine plastic pollution and inspire positive action. For every 1 km run, adidas donates $1 to the Parley Ocean School to educate the next generation of ocean activists. The massive campaign ends in three running events hosted in New York City, Barcelona, and Shanghai on World Ocean Day. 

To promote the 2019 event and recruit the next generation of activists, we created a visual identity injecting some urgency around the issue. To represent the collective voice of activists, we developed a typographic repetition system combined with plastic-wrapped textures, confronting the audience with the plastic pollution problem in a real and tangible way but in the same conversation giving them a path to activism – through running.

behance image
behance image
behance image

behance image
behance image
behance image


behance image
behance image
behance image

Strategy: Brand Articulations
Agency: Studio Lore
Production company: Whale
Photographer: Ben Clement
Filmmaker: Nathan Ceddia
Illustrator: Eze Mateo
Film
Strategy: Brand Articulations
Agency: Studio Lore
Production company: Bullion Productions
Director: James Willis
Role ⟶ Lead art direction and design

behance image

Att.

Click to comment

You must be logged in to post a comment Login

Leave a Reply

Advertisement

You May Also Like

Editorial

20. Adidas The Kobe The Kobe was Bryant’s signature shoe with Adidas before he left to join the swoosh. The shoe itself was an innovative...

Editorial

For sneakerheads, the challenges of setting up a new apartment can be unique — wall space and storage are always at a premium, both...

Editorial

It’s been a long time coming, and finally we switch it up this week.  No song.  No lyrics.  No artfully crafted blending of sneaker...

Unboxing

The Homies at ZHC are known for customizing and giving away mad goods. These guys are incredible artist and incredibly fun to watch! In...