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adidas Telstar 50 anniversary

In commemoration of 50 years of the appearance of a fundamental piece for international football, at Memela we pay tribute to Telstar, the ball of the World Cup in Mexico 70. Within the creative process, graphics that adidas applied at that time were resumed, which we reinterpret to the present time, respecting it’s essence. For us, Mexico…

adidas Telstar 50 anniversary

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In commemoration of 50 years of the appearance of a fundamental piece for international football, at Memela we pay tribute to Telstar, the ball of the World Cup in Mexico 70. 
Within the creative process, graphics that adidas applied at that time were resumed, which we reinterpret to the present time, respecting it’s essence. 
For us, Mexico 70 not only represents a World Cup, represents a design party led by Lance Wyman, who captivated us with iconic images, some of which we capture in this project.
As a bonus, we include the silhouette of a shoe that for some will be a finding, adidas MEXICANA, created in the late 60’s, inspired by the GAZELLE model but with a particular style that used leather on the tongue, a yellow color very characteristic of the decade and it’s name MEXICANA printed in golden tones, becoming a special shoe for Mexico.

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En conmemoración de los 50 años de la aparición de una pieza fundamental para el balompié internacional, en Memela rendimos un homenaje a Telstar, el balón del Mundial de México 70.
Dentro del proceso creativo se retomaron gráficos que aplicaba adidas en esa época, los cuales reinterpretamos a la actualidad, respetando su esencia.
Para nosotros México 70 no sólo representa un Mundial, representa una fiesta de diseño, dirigida por Lance Wyman, quien nos cautivó con imágenes icónicas, algunas de las cuales plasmamos en este proyecto.
Como bonus, incluimos la silueta de una zapatilla que para algunos será un hallazgo, adidas MEXICANA, creada a finales de los años 60, inspirada en el modelo GAZELLE pero con un estilo particular que utilizó cuero en la lengüeta, un color amarillo muy característico de la década y su nombre MEXICANA impreso en tonos dorados, convirtiéndose en un calzado especial para México.
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