Connect with us

Hi, what are you looking for?

Adidas

Adidas X EA Sports X Google / GMR — Play Connected CGI

Adidas GMR — Play Connected Campaign —Client – Adidas, EA Sports, Google—The official key illustrations created for the newly launched GMR smart insoles, a product created by Adidas, EA Sports Fifa and Google.The new GMR tech looks to put wearable technology in the hands of active individuals with a focus on the gaming demographic. A Google…

Adidas X EA Sports X Google / GMR — Play Connected CGI

behance image

Adidas GMR — Play Connected Campaign 
Client – Adidas, EA Sports, Google
The official key illustrations created for the newly launched GMR smart insoles, a product created by Adidas, EA Sports Fifa and Google.
The new GMR tech looks to put wearable technology in the hands of active individuals with a focus on the gaming demographic. A Google Jacquard chip is inserted into the insole of an Adidas football boot and worn to record skills such as speed and kicking power. The Jacquard tag will track your performance in real life and then reflect the training onto your EA Sports, FIFA Mobile Ultimate team.
The illustrations took the iconic Adidas Football boots and re-created them in digital pixels to help show the connection and overlap between real life, on field performance and the digital tracking technology in the sole of the boot.

CGI Illustrations and animations created in Cinema 4D and Octane.
Agency: Adam&Eve
Artist Rep: B&A

// 20​​20​
Instagram   Facebook  /  Website

behance image
behance image
behance image
behance image
behance image
behance image
behance image
behance image
behance image
behance image
behance image


behance image
behance image
behance image
behance image
behance image
behance image
behance image
behance image
behance image
behance image
behance image
behance image

F I N D   M E  O N
W E B S I T E   |   F A C E B O O K   |   I N S T A G R A M  |   T W I T T E R   |    L I N K E D I N   |   V I M E O​​​​​​​

N E W  W O R K   E N Q U I R I E S   C O N T A C T
H E L L O @ B E N F E A R N L E Y . S T U D I O​​​


Click to comment

You must be logged in to post a comment Login

Leave a Reply

Advertisement

You May Also Like

Editorial

20. Adidas The Kobe The Kobe was Bryant’s signature shoe with Adidas before he left to join the swoosh. The shoe itself was an innovative...

Editorial

For sneakerheads, the challenges of setting up a new apartment can be unique — wall space and storage are always at a premium, both...

Editorial

It’s been a long time coming, and finally we switch it up this week.  No song.  No lyrics.  No artfully crafted blending of sneaker...

Unboxing

The Homies at ZHC are known for customizing and giving away mad goods. These guys are incredible artist and incredibly fun to watch! In...