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ADIDAS x UNDEFEATED _ GSG9

ADIDAS x UNDEFEATED – GSG9  ______________________________________________________”This new adidas x Undefeated Collection sees a continued refinement of the qualities that have been present throughout the two brands’ long and storied relationship. Here, high-performance functionality from the adidas stable merges with the gritty intensity of Undefeated’s signature under-the-radar, militaristic stylings. The result is a range of apparel and…

ADIDAS x UNDEFEATED _ GSG9

ADIDAS x UNDEFEATED – GSG9  
______________________________________________________
“This new adidas x Undefeated Collection sees a continued refinement of the qualities that have been present throughout the two brands’ long and storied relationship. Here, high-performance functionality from the adidas stable merges with the gritty intensity of Undefeated’s signature under-the-radar, militaristic stylings. The result is a range of apparel and footwear styles for the city-dweller who casts off the shackles of conventional city-life wherever and whenever possible. Blacked-out outerwear, army green tracksuits and stealthy grayscale running wear are punctuated by flashes of orange, adding high-visibility in the form of a packable jacket and base-layer tee. The orange also appears across the three new footwear styles: as internal support on the zipped uppers of a mid-cut GSG9 interpretation; as lacing on a tech-driven new Climacool model; as a midsole on an adizero shoe otherwise rendered entirely in shades of black.” KICKSONFIRE
New upper on existing midsole 
creative direction : Aurelien Longo
development : Manuel Suarez Prat
product manager : Maximillian Bente
–         
2018

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