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Air Jordan | Modular Basketball Shoe

AIR JORDAN PLAYGROUNDModular Basketball ShoeThe Air Jordan Playground implements modular technology to allow users to play in both indoor and outdoor venues, merging the two disconnected realms of basketball. AIR JORDAN PLAYGROUND  DESIGN BREIF TARGET MARKETCONSUMER IDENTITYINSPIRATION / IDEATIONFINAL DESIGNPERFORMANCE SPECIFICATIONS MODULAR TECHNOLOGYFEATURES / MATERIALS MAYAN COLORWAY

Air Jordan | Modular Basketball Shoe

AIR JORDAN PLAYGROUND
Modular Basketball Shoe

The Air Jordan Playground implements modular technology to allow users to play in both indoor and outdoor venues, merging the two disconnected realms of basketball.

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 AIR JORDAN PLAYGROUND

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 DESIGN BREIF

behance image

 TARGET MARKET

behance image

CONSUMER IDENTITY

behance image

INSPIRATION / IDEATION

behance image

FINAL DESIGN

behance image

PERFORMANCE SPECIFICATIONS

behance image

MODULAR TECHNOLOGY

behance image

FEATURES / MATERIALS

behance image

MAYAN COLORWAY

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