Air Jordan | Modular Basketball Shoe

AIR JORDAN PLAYGROUND
Modular Basketball Shoe

The Air Jordan Playground implements modular technology to allow users to play in both indoor and outdoor venues, merging the two disconnected realms of basketball.

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 AIR JORDAN PLAYGROUND

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 DESIGN BREIF

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 TARGET MARKET

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CONSUMER IDENTITY

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INSPIRATION / IDEATION

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FINAL DESIGN

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PERFORMANCE SPECIFICATIONS

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MODULAR TECHNOLOGY

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FEATURES / MATERIALS

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MAYAN COLORWAY

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