AIR MAX hysteria

“Capitalism is a purely cultic religion,
perhaps the most extreme that ever existed.”

― Walter Benjamin

behance image

 
After an almost ten year pause in 2015 we face the release of the next AIR MAX edition by NIKE.
 
This illustration series is a commissioned pitch considering the whole AIR MAX evolution drawn in chalk.  Conceptually based on school teaching and its media the series should be evocative of techniques precious knowledge is taught as in school classes and alike.
 
As a proud sneaker ignorant, but all so more a draftsman & texture enthusiast I enjoyed producing this series, never forgetting some critical exposures this fashion sector was and is still accountable for.
 
For more information on global garment production and labor rights visit e.g. China Labor Watch (http://chinalaborwatch.org).
 
 

behance image
behance image
behance image
behance image
behance image
behance image
behance image
behance image
behance image
behance image
behance image
behance image
behance image
behance image
behance image
behance image
behance image
behance image
behance image
behance image

Leave a Comment