Adidas / Beyond The Streets
Character designs for the acclaimed New York exhibition.
Beyond the streets brought their hugely successful art show to New York for the first time, it celebrates society’s most pervasive mark makers and rule breakers on an enormous scale. I was approached to design a selection of classic New York characters based on iconic New York staples such as pizza, taxi's and hotdogs. These characters were then used on various merchandise and across all social media platforms to promote the show. Below is a handful of the items made for the gift shop and promotional assets.