Adidas Ultra Boost X

Adidas, la marca deportiva más importante del mundo, nos encargó diseñar un empaque que refleje lo especial que era el lanzamiento más importante que tenían en el año. Ultra Boost X son zapatillas diseñadas exclusivamente para la forma del pie femenino, de ahí el nombre. Es por eso que decidimos aprovechar el poder de la…


Creative agency and production: CTC Creative StudioPhotographer: Dmitry Bocharov (CTC Creative Studio)Retouching: BERMUDEZSTUDIO

adidas Originals SOBAKOV BOOST

Introducing the SOBAKOV BOOST, continuing the legacy of the SOBAKOV franchise.Footwear design together with Remy Eyraud.3D design: Florian FickCMF design: Josh GaylorDevelopment : Ngoc-Minh VoProduct manager : Brett Letourneau, Chris WheatCreative direction: Oddbjorn StavsengAs the name suggests, the new SOBAKOV sports a BOOST midsole with a rubber cup. The upper creates a clear link to the initial…


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Sports Casual – Vol I

Photography – Dmitry Bocharov: http://dmitrybocharov.comRetouching – Jeff Whitlock: http://jeffwhitlockdigitalartist.comClick here to see before/after images from this seriesBEFORE/AFTER IMAGES

Adidas Running | Recode Running: Lauren Wasser

Adidas Running | Recode Running: Lauren WasserMeet Lauren Wasser: an activist and model who is transforming the way we know running. After losing both her legs to Toxic Shock Syndrome, Wasser bounced back stronger than ever and hit the track for more. Music | sound design | mix: Zelig SoundVisuals: Kamp GrizzlyClient: Adidas Running

Heaven’s door project is an exploration on SMA–Shape Memory Alloy, composed with Titanium and Nickel atoms, often referred as muscle wire, or nitinol, flexinol, etc. It has the property of reshaping into its “remembered form” in certain thermo conditions. I tested 2 forms of SMA, one straight, one in coiled spring form. In regular room temperature, the can be bent into…

adidas UB19

adidas UB19 is the new adidas’ premier high performance running shoe. We looked beyond the category norms of crisp graphics and sharp photography to create a global campaign branding that would convey the UB19’s performance credentials in a unique and novel way. We turned to the adidas design team’s creative process and workshop for inspiration.…

adidas samba – adidas x blanc

Adidas Samba Custom lettering using the 3 stripes of the adidas brand.Client: Adidas Spain and Blanc FestYear: 2018Photography: Marina RocaThank you!Instagram