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Editorial

Concepts Store in Cambridge Mass, The Power of Story Telling

The King of Collabs, Concepts was established in 1996 in the heart of Harvard Square in Cambridge, Mass, patterned after the roots of skateboarding with a multi layer wood interior they were one of the first shops to cater to the lifestyle consumer (footwear, menswear, sportswear, actions sports, premium denim and outerwear). Ever heard of the Blue Lobster Dunks (We featured there packaging here) Concepts is considered a founding father in retail, laying down the blueprint to a market that has become the foundation of premium retailers around the world. Be sure to follow them and keep up what they’re doing:

Get a closer look at the Concepts online shoe store.

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