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Creators Unite / Adidas

Adidas invited us to take part in an explorative study utilising their brand mark, brand typefaces and also customised and uniquely made type.The broad emphasis was on play & disruption, along with everything that goes in between. We were encouraged to manipulate, hack, customise, break, distort and combine to create expressive, playful compositions — this…

Creators Unite / Adidas

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Adidas invited us to take part in an explorative study utilising their brand mark, brand typefaces and also customised and uniquely made type.

The broad emphasis was on play & disruption, along with everything that goes in between. We were encouraged to manipulate, hack, customise, break, distort and combine to create expressive, playful compositions — this is a selection of our favourites.

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