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FW20 Reebok | Sudeca

Say hello to Sudeca.This is a modern take on court shoes that is meant to hommage the iconic “H” strap on the  “Reebok Workout low”. Inspired by the features that make the workout low a beloved skate shoe. We took the “H” strap to next level by running a full piece of tumbled leather across the instep.…

FW20 Reebok | Sudeca

Say hello to Sudeca.

This is a modern take on court shoes that is meant to hommage the iconic “H” strap on the  “Reebok Workout low”. Inspired by the features that make the workout low a beloved skate shoe. We took the “H” strap to next level by running a full piece of tumbled leather across the instep. This strap holds down a comfy floating over-tongue. The simplified geometric elements for the functional details are  vaguely inspired by the bauhaus. I aspired to create a visual hierarchy, first the mid-foot strap, then the cup-sole and finally the tertiary details like laces and pull tabs. I tried my best to keep is fun.

Designed by me.
Thanks to everyone who worked on this project. 
Design direction: Zac Andrews @zee.ayy.cee 
Product marketing: Greg Korbas @freshwater_isl 
Development: Winnie Lin @winnie.liny

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