Rosie Lee’s ‘Run the Streets in Air Max 2016’ campaign for Nike and JD Sports launches today across Europe.
Working alongside Nike brand design the RL team have created bespoke visuals and video delivering a unique creative for JD’s largest brand campaign this year.
The concept, places the shoe into an ambient world where urban objects appear to be 'lighter than air', visually reinforcing the feeling of running in Air Max 2016. We commissioned motion studio Man Vs Machine to develop a hero visual and 30 second animation.
The fully integrated campaign connects the consumer journey from widespread social media, digital and specialist print campaigns. Epic street installations in Berlin, London and Paris depict the visuals across giant digital billboards.