Nike Air Max Campaign 720 #Just Go Bigger

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NIKE AIR MAX 720
# STUDIO NOWHERE
Credits
Client: Nike
Design Direction: Angie Fang, Ryan Hu
UI Design:  Angie Fang, YooYao Liu
Animation: Erica Yang,YooYao Liu
Software Development:  Yu Gao, Karkin Leung
Sound Design:B.W Studio
Design Assistant:Alireza Sadeh,Erin Cho
Documentation:Panda Lee​​​​​​​​​​​​​​
Photo Edit:YooYao Liu
Photography: Alireza Sadeh

WEB LINKSTUDIO NOWHERE

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SHARE PHOTO

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Nike新近推出的 Air Max 720,以超大的环绕式 360 度 Air Max 气垫,兼具复古格调与科幻主义的创新感,演奏了一曲关于潮流的狂想曲。
为迎接Nike Air Max Day,继2018年末为House of Innovation Nike 上海 001“核心中场”设计的训练体验之后,Studio NOWHERE再次为其设计开发了一款以Air Max Day 2019为发想的新的沉浸式互动体验项目。

“Just Go Bigger”,“更大气,更狂想”,是Nike Air Max 720喊出的主题口号。Studio NOWHERE的创作便是以此线索出发,将Air Max “狂想不羁,创变不止”的精神融入“核心中场”新的沉浸式互动体验项目之中,结合其复古未来的造型狂想,为内容体验注入更多创意灵感,在品牌店铺内打造一个沉浸式的复古未来主义体验空间。

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THANKS!

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