Nike – Air Max Day – customization

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N I K E   A I R   B Y   Y O U  
// C U S T O M I Z A T I O N   H U B
To Celebrate this year Air Max Day and the release of AM720, Nike developed a new customisation experienced and pushed even further the limit of imagination. This time, customer get to customize from laces to patches, from tie dye to marble dye.
My role was to develop Greater China customisation palette for footwear and tee graphics.
Shanghai Huaihai Store

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Shanghai House Of Innovation

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