Nike Air Zoom Elite 8

 
The Nike Air Zoom Elite 8. So fast it comes with an air bag. 
 
Have you ever wondered what was inside the Air Zoom Elite 8 that made you so fast? Well, we've got the answer right here, in the form of an 8-cylinder, 500hp, rocket-powered airbag.
 
 
 
 

 
 
 
Part I – The Pitch
 
 
As many other projects before this one started with a pitch. We had to pitch against two extremelly talented studios and were lucky enough to win with our “The Hover” concept.
 
 

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At some point client asked us to go from more stylized motion-designy approach to photoreal CG and focus our exploration around engine-within-a-shoe idea.

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Part II – Production
 
 
 
We ended up with a final concept of the shoe being tested in ultra-hitech, almost air force grade facility somewhere in year 2035 (or 2037, who knows?). All decisions regarding design of environment, engine / air bag and other props were made with this setting in mind.
 
 
 

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Part III – Final still frames
 
 
 
 

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Credits:
 
 
Director: Ryan Dunn
Creative Directors: Danil Krivoruchko, Matt Wilson
Executive Producer: Corey Budro
 
Editor: John Zawisha, Mike Mendizibal
Storyboard Artist:: Armand Serrano
CG Supervisor: James Fisher
CG Lead: Entae Kim
Lead Animator: Tony Tabtong
Lead Modeler: Hung Ma
Modelers: Chin Lee
Lead Rigger: Steve Mann
Lead FX Artist: Alexey Cheprakov
Lead Lighter: Frank Grecco
Lighting TD's: Yun Cho, Will Atkin, Eric Schnell, Soo Hee Han
Pipeline TD: Paul Sultan
2D Designer/Animator: Dorian West
Photographer: Noah Fowler

Sound Design: The Lodge
Sound Designer: Jeff Hinton
Assistant Sound Designers: James Panepinto, George Mazur
Creative Director: Colin Thibadeau

 
Made in CHRLX
 
 
 
Thanks for watching!
 
 
 
 
 
 

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