NIKE JOYRIDE LOOPS

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For the release of the new Nike's Joyride Run Flyknit, Fubiz made exclusive images with five athletes of the French Athletics Team.
I had the opportunity to create three animated loops on these black and white photos. The idea was to bring back the color with the shoe and the balls that compose it. The animations remind of the technology and the sensations of wearing the Joyride sneaker.

LOOPS



STILLS

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EARLY TESTS & PROCESS

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Crédits
Client : Nike
Agence : Fubiz Studio
Photos : Currents
Motion : Fanny Rollot

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