Pedro García, Made in Spain, Asturias / content & copy
Made in Spain – Eye on Asturias
The place in Spain selected for Pedro García’s Spring Summer 2014 was the Cantabrian coast of Asturias, at the northwest of the country. The brand creative directors chose to focus the main contents of the newspaper-catalog on the local traditions and craftwork. They also wanted the campaign to be based on the idea of escaping from routine and its claim had to be understood in English and Spanish. We proposed Hasta la vista! The rest of the copywriting had to reflect the relaxed intimate atmosphere of the natural environment and communicate the savoir vivre of the people from the area. These features and copywriting were also used as social media contents and in newsletters. The art direction and graphic design is by Daniel Ayuso for clase bcn.