Totally new shoe. Collaborative work with Lena Groneck
Creative direction: Nic Galway
Development: Adam Maher
Marketing: Christopher Wheat
“The Supercourt serves up crisp court style with a modern look.” Adidas.com
The process of the Supercourt was to mix and match digitally some key elements from our large adidas shoe archives . Inspired by the different eras of Tennis, between the 60’s and 80’s, the Supercourt is shoe made out of modern twists of archives details.
Really fun to work with Lena on how to re-invent classic white sneakers.
Pictures from JDsports.com
Pictures from Hypebeast.com