Heaven’s door

https://www.ccv.adobe.com/v1/player/ccv/3hwaTgZsDSq/embedIntroThis project is an exploration on SMA–Shape Memory Alloy, composed with Titanium and Nickel atoms, often referred as muscle wire, or nitinol, flexinol, etc. It has the property of reshaping into its “remembered form” in certain thermo conditions. I tested 2 forms of SMA, one straight, one in coiled spring form. In regular room temperature, the can be bent into…

adidas UB19

adidas UB19 is the new adidas’ premier high performance running shoe. We looked beyond the category norms of crisp graphics and sharp photography to create a global campaign branding that would convey the UB19’s performance credentials in a unique and novel way. We turned to the adidas design team’s creative process and workshop for inspiration.…