Oklahoma City Thunder Re-Brand

WHY RE-BRAND THE THUNDER?The Oklahoma City Thunder primary logo is one of the most hated logos in professional sports. Fans have given the team the nickname “Team Doritos” in reference to the styling of the logo. While general public opinion is not often the right reason to re-work a team identity, in this case, I believe the fans…

Adidas Boost – Abstract Loops

Adidas Running commissioned us to create an abstract representation of their revolutionary Boost technology. We translated the characteristics of their sole technology into looping black and white motion graphics.A nice in-depth article on the technology in Boost soles can be found on Hypebeast.